WHY, not HOW
As people keep seeing the same types of posts, pages, funnels, etc. they become resistant to that format and your conversions drop and your marketing becomes more expensive.
Whats really happening is that the mystery has been removed from the process.
It’s clear and obvious that you’re just selling to them, regardless of the free or cheap thing you offer them upfront.
So it isn’t sexy anymore.
So when they see your post about a free download, book, mini-course they just turn a blind eye.
This is happening everywhere right now. Everywhere online customers are becoming immune to certain types of marketing that worked really well just a few years ago.
When you get to see what other people are doing, you have an advantage. You’ve got your ears to the ground and you can catch the vibration (if you’re listening for it).
But you need to see what I’m doing and what others are doing so that you understand timeless concepts and currently working formats, not just processes.
The mistake most people make is copying exactly what someone else does.
That never works.
And that’s why learning a process will never be the answer.
Processes come and go as the world changes.
But when you know how to pull apart those timeless concepts and then apply them to your audience, your market, your niche…
You are UNSTOPPABLE because you already know what to do… because you know WHY to do it.
…NOT because you know HOW to do it.
If you switch your focus to learning the deeper why, instead of just lots of how’s, then you will win, while everyone else blames the cost of ads, new technology, nobody wants to pay their price, etc.
Because, ultimately, knowing how to think for yourself in order to find the answer is more valuable than knowing how to do what others can do without thinking.
To your success,